Product description

When faced with a proliferation of transport options by 2030, consumers will dictate the popularity of transport modes. Their preferences will force service providers to consider offering experiential factors to their journeys. Journey aspects that are secondary to today’s basic need for transportation will become much more important, and in many cases, will have a noteworthy influence on a consumer’s chosen mode of transport. In this paper, we present Ricardo’s approach to understanding consumer attitudes towards various transport options, and to assess the impact that these attitudes have on the popularity of future, smart and connected mobility options.

Relevant to:
  • Automotive
Topics:
  • Powertrain
  • Vehicle electrification
  • Connected autonomous vehicles
  • General
  • Air quality
Publication

Consumer preferences in a world of smart, connected mobility

Publication type: Report Year of publication: 2019
Quantity:

Details

When faced with a proliferation of transport options by 2030, consumers will dictate the popularity of transport modes. Their preferences will force service providers to consider offering experiential factors to their journeys. Journey aspects that are secondary to today’s basic need for transportation will become much more important, and in many cases, will have a noteworthy influence on a consumer’s chosen mode of transport. In this paper, we present Ricardo’s approach to understanding consumer attitudes towards various transport options, and to assess the impact that these attitudes have on the popularity of future, smart and connected mobility options.